Best Online Bachelor’s in Marketing in Texas

An online bachelor’s in marketing degree provides you with the knowledge base and educational requirements to pursue or advance your career in marketing and business. Earning a degree online is a great way for busy professionals to get the education they need without sacrificing their careers.

Finding a bachelor’s in marketing online in Texas helps Texans find the most affordable programs at colleges and universities they and employers know and trust.

An online bachelor’s in marketing prepares students for a variety of marketing careers, including market research analyst, sales engineer, chief executive, and marketing manager. Most marketing programs are offered as a specialization of business administration programs, and combine sound business principles with specific marketing knowledge. Students typically complete courses in areas such as advertising and promotion, consumer behavior, business ethics, market research, and marketing strategy.

Advertising, promotions, and marketing managers nationally earn a median annual salary of $132,620, according to the Bureau of Labor Statistics. In Texas, entry-level marketing managers earn at least $85,000, and 50% of professionals earn more than $135,000. The job growth rate for the profession in Texas is 19%, much higher than the national average of 5% for all occupations.

Advertising and Promotions Managers Career Prospects in Texas
Job Growth by 2026 9%
Annual Job Growth 1.4%
Average Wage (Mean):
$98,958
Entry Level Wage:
$47,911
Median Wage:
$91,743
Experienced Wage:
$124,481
Sources: the Texas Workforce Commission’s Texas Labor Market Information Quarterly Census of Employment and Wages Report and the Texas Workforce Commission’s Texas Labor Market Information Employment Projections 2016-2026 Report

Find your online bachelors degree in marketing in TX

Study confidently at a quality institution in Texas where you know you will receive training relevant to Texas laws and regulations, and with attention to current affairs in Texas. Finding an online degree at a regionally accredited college or university will help ensure not only the acceptance of your degree by hiring professionals, but it will enable you to pursue an advanced degree should you someday want to take your education to the next level.

Here’s our list of online bachelor’s degrees in marketing offered by regionally accredited colleges and universities in Texas. Sort to find the best, most affordable, and best value online colleges for marketing degrees.

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    1. Southwestern Assemblies of God University

      Waxahachie, TX

      Program Score

      99

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 2,050 (53% fully online)
      Public or Private Private Non-Profit
      Number of Online Programs 69
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $19,834 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #7 Best Texas Online CollegeA Most Affordable Texas Online College A Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly SchoolMilitary Friendly School
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      See SAGU’s full list of online degrees!

    2. West Texas A&M University

      Canyon, TX

      Program Score

      97

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 9,970 (34% fully online)
      Public or Private Public
      Number of Online Programs 59
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $8,135 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #10 Best Texas Online College#6 Most Affordable Texas Online College#5 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      See WTAMU’s full list of online degrees!

    3. Dallas Baptist University

      Dallas, TX

      Dallas Baptist University’s school logo

      Program Score

      95

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 4,487 (15% fully online)
      Public or Private Private Non-Profit
      Number of Online Programs 97
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $30,320 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #4 Best Texas Online CollegeA Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      BBS - Marketing 120 4-5 years
      See DBU’s full list of online degrees!

    4. University of the Incarnate Word

      San Antonio, TX

      Program Score

      94

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 8,175 (19% fully online)
      Public or Private Private Non-Profit
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 32
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $32,576 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      Top Texas Online College Adult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      BS - Business Administration: Marketing 120 4-5 years
      BS - Business Administration: Social Media Marketing 120 4-5 years
      See UIW’s full list of online degrees!

    5. University of Houston–Victoria

      Victoria, TX

      Program Score

      92

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 4,506 (57% fully online)
      Public or Private Public
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 102
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $6,781 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #8 Best Texas Online College#2 Most Affordable Texas Online College#1 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      See UHV’s full list of online degrees!

    6. Southwestern Adventist University

      Keene, TX

      Program Score

      91

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 687 (6% fully online)
      Public or Private Private Non-Profit
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 18
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $22,188 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      Top Texas Online College A Most Affordable Texas Online College A Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      BBA - Business: Marketing 120 4-5 years
      See SAU’s full list of online degrees!

    7. University of Houston–Downtown

      Houston, TX

      Program Score

      90

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 14,640 (20% fully online)
      Public or Private Public
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 19
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $6,788 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #3 Most Affordable Texas Online College#10 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      See UHD’s full list of online degrees!

    8. University of Texas of the Permian Basin

      Odessa, TX

      Program Score

      83

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 5,283 (46% fully online)
      Public or Private Public
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 19
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $6,666 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #1 Most Affordable Texas Online CollegeA Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      BBA - Marketing 120 4-5 years
      See UTPB’s full list of online degrees!

    9. Abilene Christian University

      Addison, TX

      Abilene Christian University’s school logo

      Program Score

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 5,292 (27% fully online)
      Public or Private Private Non-Profit
      Number of Online Programs 75
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $36,300 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #6 Best Texas Online CollegeA Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly SchoolMilitary Friendly School
      Degree Credits Needed Completion Time1
      BS - Marketing: General 120 4-5 years
      BS - Marketing: Analytics 120 4-5 years
      See ACU’s full list of online degrees!

    Published: .


    An institution’s program specfic score is calculated with seven data points: (1) its student-to-faculty ratio, (2) its number of degrees an institution awards in the program's field each year, (3) its the graduation rate, (4) its the retention rate, (5) its the percentage of online students, (6) its concentrated Influence (a measure of the academic importance of a school), and (7) its desirability (a measure of how many students chose to go to an institution).
     
    For each data point, we score schools based on where they fall in the percentile distribution for that data point. Because our scores are based on local data and not tied to irrelevant national data, they accurately reflect an institutions’s value to the Texas student. Institutions with missing data receive a zero for that data point.
     
    We weigh each data point and calculate an institution’s raw score. Then we create an adjusted raw score by combining a schools's score with a base score of 50. Finally, we score and rank institutions based on their adjusted score’s percentile rank.
     
    Check out our detailed methodology here.

    We weren’t able to get all the data we needed for this institution. This score is based on the information they have reported.
     
    An institution’s program specfic score is calculated with seven data points: (1) its student-to-faculty ratio, (2) its number of degrees an institution awards in the program's field each year, (3) its the graduation rate, (4) its the retention rate, (5) its the percentage of online students, (6) its concentrated Influence (a measure of the academic importance of a school), and (7) its desirability (a measure of how many students chose to go to an institution).
     
    For each data point, we score schools based on where they fall in the percentile distribution for that data point. Because our scores are based on local data and not tied to irrelevant national data, they accurately reflect an institutions’s value to the Texas student. Institutions with missing data receive a zero for that data point.
     
    We weigh each data point and calculate an institution’s raw score. Then we create an adjusted raw score by combining a schools's score with a base score of 50. Finally, we score and rank institutions based on their adjusted score’s percentile rank.
     
    Check out our detailed methodology here.

    Focused on online colleges in TX, our relative cost score compares the average in-state tuitions of Texas schools. In general, Texas is slightly cheaper than the national average of $9,970 (according to The National Center for Education Statistics) for a degree at a public 4-year college or university. However, Texas is home to some of the most affordable colleges and universities in the US, and it’s most expensive schools are tens of thousands cheaper than the most expensive schools in the country.
     
    Check out our detailed methodology here.