Best Online Master’s in Marketing in Texas

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An online master’s in marketing degree provides you with the knowledge base and educational requirements to pursue or advance your career in marketing. Marketing professionals seeking top-level jobs can earn the degree they need online while keeping their career on track for success.

Finding a master’s in marketing online in Texas helps Texans find the most affordable programs at colleges and universities they and employers know and trust.

An online master’s in marketing prepares students for top-level marketing professions, including marketing manager, chief executive, and market research analyst. Most master’s programs in marketing expect students to have some real-world experience, and build on foundational business and marketing knowledge. Many programs are offered as part of an MBA, and combine advanced business and marketing concepts. Some programs also include specializations, such as digital marketing. Students gain the knowledge they need through courses in topics like global marketing, marketing strategy, organizational behavior, consumer behavior, and business ethics.

Nationally, advertising, promotions, and marketing managers make an annual median salary of $132,620, according to the Bureau of Labor Statistics. 50% of marketing managers in Texas make over $135,000 annually, and experienced professionals earn around $177,000. The job growth rate in Texas is around 19%, much faster than the national average of 5% for all occupations.

Marketing Managers Career Prospects in Texas
Job Growth by 2026 12%
Annual Job Growth 1.8%
Average Wage (Mean):
$146,636
Entry Level Wage:
$84,935
Median Wage:
$135,468
Experienced Wage:
$177,487
Sources: the Texas Workforce Commission’s Texas Labor Market Information Quarterly Census of Employment and Wages Report and the Texas Workforce Commission’s Texas Labor Market Information Employment Projections 2016-2026 Report

Find your online masters degree in marketing in TX

Study confidently at a quality institution in Texas where you know you will receive training relevant to Texas laws and regulations, and with attention to current affairs in Texas. Finding an online degree at a regionally accredited college or university will help ensure not only the acceptance of your degree by hiring professionals, but it will enable you to pursue an advanced degree should you someday want to take your education to the next level.

Here’s our list of online master’s degrees in marketing offered by regionally accredited colleges and universities in Texas. Sort to find the best, most affordable, and best value online colleges for marketing degrees.

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    1. University of Texas at Dallas

      Richardson, TX

      University of Texas at Dallas’s school logo

      Program Score

      99

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 29,543 (0% fully online)
      Public or Private Public
      Number of Online Programs 15
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $13,442 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      Adult Student Friendly SchoolFirst-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      MS - Marketing 36 2-3 years
      See UTD’s full list of online degrees!

    2. Texas Tech University

      Lubbock, TX

      Program Score

      99

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 38,742 (10% fully online)
      Public or Private Public
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 99
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $9,300 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #1 Best Texas Online CollegeA Most Affordable Texas Online College #2 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      MS - Marketing Research and Analytics 30 2-3 years
      See TTU’s full list of online degrees!

    3. University of North Texas

      Denton, TX

      Program Score

      96

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 39,336 (10% fully online)
      Public or Private Public
      Number of Online Programs 63
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $11,044 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #3 Best Texas Online CollegeA Most Affordable Texas Online College #6 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      First-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      MBA: Marketing 36 2-3 years
      MBA: Marketing Analytics 36 2-3 years
      See UNT’s full list of online degrees!

    4. Saint Edward's University

      Austin, TX

      Program Score

      92

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 3,976 (3% fully online)
      Public or Private Private Non-Profit
      USDE Special Government Status Hispanic-Serving Institution
      Number of Online Programs 2
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $47,440 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      Adult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly SchoolHispanic-Serving Institution
      Degree Credits Needed Completion Time1
      MS - Digital Marketing and Analytics 30 2-3 years
      See SEU’s full list of online degrees!

    5. Dallas Baptist University

      Dallas, TX

      Dallas Baptist University’s school logo

      Program Score

      89

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 4,487 (15% fully online)
      Public or Private Private Non-Profit
      Number of Online Programs 97
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $30,320 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      #4 Best Texas Online CollegeA Best Value Texas Online College Adult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      MBA - Marketing 36 2-3 years
      MA - Professional Development: Marketing 36 2-3 years
      See DBU’s full list of online degrees!

    6. Lamar University

      Beaumont, TX

      Program Score

      89

      TX Relative Cost

      Key Facts Answers
      Total Enrollment 15,460 (54% fully online)
      Public or Private Public
      Number of Online Programs 43
      Accreditation Regional: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
      Average In-State Undergraduate Tuition $8,494 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      TexasOnlineColleges.com Awards

      Top Texas Online College #7 Most Affordable Texas Online College#7 Best Value Texas Online CollegeAdult Student Friendly School
      Experienced Online School
      Disability Friendly SchoolFirst-Generation Student Friendly School
      Degree Credits Needed Completion Time1
      MBA - Marketing 36 2-3 years
      See LU’s full list of online degrees!

    Published: .


    An institution’s program specfic score is calculated with seven data points: (1) its student-to-faculty ratio, (2) its number of degrees an institution awards in the program's field each year, (3) its the graduation rate, (4) its the retention rate, (5) its the percentage of online students, (6) its concentrated Influence (a measure of the academic importance of a school), and (7) its desirability (a measure of how many students chose to go to an institution).
     
    For each data point, we score schools based on where they fall in the percentile distribution for that data point. Because our scores are based on local data and not tied to irrelevant national data, they accurately reflect an institutions’s value to the Texas student. Institutions with missing data receive a zero for that data point.
     
    We weigh each data point and calculate an institution’s raw score. Then we create an adjusted raw score by combining a schools's score with a base score of 50. Finally, we score and rank institutions based on their adjusted score’s percentile rank.
     
    Check out our detailed methodology here.

    We weren’t able to get all the data we needed for this institution. This score is based on the information they have reported.
     
    An institution’s program specfic score is calculated with seven data points: (1) its student-to-faculty ratio, (2) its number of degrees an institution awards in the program's field each year, (3) its the graduation rate, (4) its the retention rate, (5) its the percentage of online students, (6) its concentrated Influence (a measure of the academic importance of a school), and (7) its desirability (a measure of how many students chose to go to an institution).
     
    For each data point, we score schools based on where they fall in the percentile distribution for that data point. Because our scores are based on local data and not tied to irrelevant national data, they accurately reflect an institutions’s value to the Texas student. Institutions with missing data receive a zero for that data point.
     
    We weigh each data point and calculate an institution’s raw score. Then we create an adjusted raw score by combining a schools's score with a base score of 50. Finally, we score and rank institutions based on their adjusted score’s percentile rank.
     
    Check out our detailed methodology here.

    Focused on online colleges in TX, our relative cost score compares the average in-state tuitions of Texas schools. In general, Texas is slightly cheaper than the national average of $9,970 (according to The National Center for Education Statistics) for a degree at a public 4-year college or university. However, Texas is home to some of the most affordable colleges and universities in the US, and it’s most expensive schools are tens of thousands cheaper than the most expensive schools in the country.
     
    Check out our detailed methodology here.